What revenue does Google Analytics track?
Asked 5 years ago
Does Google Analytics revenue include shipping costs?
Gareth Browne
Tuesday, November 02, 2021
Google analytics tracks revenue from ads, clicks, traffic, user traffic and essentially anything you tell it to track. Shipping costs, if the platform supports it, are automatically and dynamically added to your analytics statistics individually. The data itself needs to be manually added to your total calculations but the system does support shipping costs as unique metrics when calculating ECommerce.
Please follow our Community Guidelines
Related Articles

Customer Acquisition Cost in E-Commerce: How to Find Yours
Brody Hall
May 5, 2023

How to Calculate Your e-Commerce Store's Product Return Rate
Rebekah Brace
April 28, 2023

4 Benefits of Customer Retention Analysis for Your Shopify Store
Jaques Cilliers
May 5, 2023
Related Posts
Blog
Kate Pauline Galagnara
Google Analytics Cohort Analysis: Simply Explained (+examples)
Can't find what you're looking for?