What is the formula for calculating the macro conversion rate?
Asked 5 years ago
How do you calculate the macro conversion rate?
Dallas Whitaker
Sunday, November 14, 2021
A macro conversion is defined as the point where your potential customer — lead, transforms into your customer. It represents the percentage of people who visited your website and performed the action you wanted, such as buying your products.
Using the following formula, you can determine the macro conversion rates for your campaign:
Conversion Rates = Total conversions / Your desired traffic × 100
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