beprofit logo
ProductExpand more icon
Reporting Tools
Analytics Suite
Data Management
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
Shop
MarketingPricing
Product
action card image

Demo Store

Want to see our
dashboard in action?
Explore the dashboard
Watch Demo Store
ResourcesExpand more icon
CompanyExpand more icon
Pricing
Start Trial
Want to see our dashboard in action?
you can try it here with theDemo Store!

What is last click or direct conversions?

Asked 4 years ago

I'm busy learning the different types of conversions analyzed by Google Analytics and how they work. I'm not sure I understand what a 'last click conversion' means. Can someone please explain?

Last click conversionGoogle analyticsConversion campaignConversion ads

Jolina Regin

Friday, November 12, 2021

Last click or direct conversion is when a click on a paid ad directly makes a purchase. It means the customer saw the ad and made a purchase without visiting other websites. Direct clicks are most important because it shows how many ad clicks lead to a conversion directly.

Write an answer...

Cancel

Please follow our  Community Guidelines

Related Articles

Influencer Marketing Strategy for E-Commerce Stores Like Shopify

Influencer Marketing Strategy for E-Commerce Stores Like Shopify

Brody Hall

July 11, 2022

5 Pro Tips for Finding Instagram Influencers for Shopify in 2023

5 Pro Tips for Finding Instagram Influencers for Shopify in 2023

Rebekah Brace

November 9, 2022

How Suntouched Double Their Profits and Cut Expenses in Half

How Suntouched Double Their Profits and Cut Expenses in Half

Staff Editor

October 15, 2023

Related Posts

Can't find what you're looking for?