What is the purpose of Google Analytics' multi-channel funnel report?
Asked 5 years ago
So, I am busy learning how to track my conversion rate, and I'm using Google Analytics for the first time. What is a multi-channel funnel report, and how do I use it?
Abeeha Qasmi
Sunday, November 14, 2021
Google Analytics multi-channel funnel reports highlight the mediums that have played a role in conversion on your ad campaigns. The report is generated from conversion paths and interactions during the last 90 days. It also specifies the channels that drove traffic to your website. You can use this information to prioritize and further optimize your campaigns. Moreover, you can fully understand the dynamics of how your campaign truly works.
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